BULSTRAD Arena is a public-private partnership that aims to boost the economic, cultural and social development of Ruse and the region, by providing professional service for sports and leisure events. We want to attract not only local visitors but also people from Romania. This will stimulate the local economy, by forming new services and products, opening new workplaces, boosting the direct and indirect revenues in the local budget. Generally BULSTRAD ARENA is an added value to our city.
CAPACITY AND FUNCTIONALITY
We can state that BULSTRAD Arena is the most modern and functional venue in Bulgaria for international, national and regional sports and leusire events. This gives us the opportunity to develop a dynamic and well optimized events calendar.
MANAGEMENT STRATEGY GOALS
Visitors' security and health are at the bottom of our management strategy. Following the best world practices, at BULSTRAD Arena we have provided working models to meet the highest criteria, starting from the construction of the venue. We have also prepared a strategy for partnership with all the security institutions and the local authorities.
Visitors comfort is a mixture of actions, services and good practices that aim to guarantee your best mood and positive memories from every event. Comfort is a guarantee feature for the successful development of the venue and that visitors will come back again - this is top priority for us. Here we have thought for the pleasant time of our guests before, during and after each event. The venue has one more advantage - it is amfitheatrical which provides great view and emotions no matter where you sit.
The venue matches all the actual international requirements for sports and leisure events. This is the most functional venue in Bulgaria, since before its construction, all necessary requirements were taken into consideration. As a result, we have a flexible and well balanced events calendar.
BUSINESS AND SOCIAL MISSION
BULSTRAD Arena is the first venue in Bulgaria, to be run by an experienced and professional management team. The Arena has a 12-year business plan, that takes into consideration both investors and market requirements. The Venue offers various services to its visitors and the goal is to form an even wider portfolio of main and additional services. In parallel with developing our business we will lead an active role to support local culture and sports. The main goal is to establish new and good practices that will show people a new way of management that leads to more value for both people of Ruse and investors.
BUILDING A LOYAL PUBLIC
This is the most important aspect and final aim of our whole marketing policy and managemenet. Without a solid and fullfilled public, no business plan will be successful. We are implementing an active and longstanding program for development of loyal public, based on mutual trust.
BULSTRAD ARENA MANAGERS
Borislav Velkov and Ivan Drandiyski are working in a team since the begining of 2011, when they started the preparation for the opening of Arena Armeets Sofia. Afterwards they took the managament positions at the new venue in Sofia, thus forming the first professional managament team in the area of sports and leisure infrastructure in Bulgaria.
In 2012 they finished a program by the European Inistitute (EVMI) for strategic and operational management of venues and stadiums. This is how the idea of creating an Association for Development of Sports and Leisure Infrastructure was born. Later on they founded the association which they successfully run today.
In September 2013 they left Arena Armeets Sofia and started working on the construction of BULSTRAD Arena. In 2014 they specialized in Madrid and an year later they were in New York, to study in details ticketing, building a loyal public, managing sponsorships, sports and leisure events management, modern management of cultural and sports projects. Before entering this sector, they both have worked in the field of marketing, media and advertising.
In 2007 the Municipality of Ruse and a private investor signed a contract for longterm cooperation and construction of the Venue. Brothers Bobokovi were the private investor. They are also part of the managing boards of some of the biggest industrial companies in Bulgaria - Prista Oil Holding and Monbat, both situated in Ruse. According to the contract, they were to build a sports and leisure indoor arena with 5 000 people capacity and a big public centre with a hotel, commercial and business areas, as well as underground parking and green area for public use. The contract was a result of the high public demand for finishing the Arena, that was started more than 25 years ago.
In order to fullfill the contract, investors created the company Project Ruse. The total investment at the venue so far is BGN 55 856 861 - 18 884 00 leva kind contribution by the Municipality of Ruse and 36 972 861 leva granted by the private investor. After finishing the venue, 51% of the ownership will be in the hands of the private investor and 49% in the hands of Ruse Municipality.
The maintenance costs are all provided by the private investor and the professional management team of Borislav Velkov and Ivan Drandiyski.
For all the finishing costs and the preparation for full exploatation of BULSTRAD Arena, funds are granted by HYPO NOE Group (Austria) and Unicredit Bulbank (Bulgaria).